Our Graduate Microenterprise Consulting class was split into teams and subsequently paired with an aspiring entrepreneur in the Chicago area. As a team, we worked to develop a comprehensive business plan for our client, who wished to open a Cajun restaurant in the Chicago area.
The plan included a pricing strategy, 10-year financials, consumer research, location scouting, a marketing/branding strategy, and investor relations prep and guidance. My individual contribution included a Marketing and Visual Positioning strategy that included branding and website development.
The Roux business plan was a collaboration with Monika Kudlacz, Sean Leahy, and Chris Minning.